King Fahad Bisha Damn Asir Saudi Arabia

About Aseer Investment Company

Aseer Investment Company is the investment arm of the Public Investment Fund in the Aseer region which has been launched to support the transformation of the region into a year-round tourism destination.

The company aims to unlock a myriad of investment opportunities for local, regional and international partners across multiple promising sectors.

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Vision
To foster opportunities for everyone as a regional investment leader and to ensure environmental sustainability while capturing the full natural, economic, social, and cultural potential of Aseer 

Mission
To build and cement tomorrow’s leading enterprises by investing across industries with the highest developmental impact on Aseer while generating sustainable returns.
 

Aseer Investment Company is aligned with PIF’s strategy and Vision 2030, which will:

  • Fulfil the social, cultural and recreational needs of visitors.
  • Boost the economy by creating jobs, enhancing local capabilities and enriching lives.
  • Increase Saudi Arabia’s position as an attractive business destination.

BOARD OF DIRECTORS

HRH Turki bin Talal bin Abdulaziz Al Saud
HRH Turki bin Talal bin Abdulaziz Al Saud
Prince of Aseer Province / Chairman

EXECUTIVE MANAGEMENT